The Kentucky Derby Festival recognizes that the Republic Bank Derby Festival Pegasus® Parade Inflatable Sponsorship is a high profile promotional opportunity for Your Company. Your Company would be able to demonstrate community goodwill and strengthen Your Company’s name in this region. The following benefits will garner exposure for Your Company as a Pegasus Parade Inflatable Character Sponsor.  

Your Company will receive Derby Festival Executive Sponsor status as Pegasus Parade Inflatable Character Sponsor 

The parade route creates a venue to display Your Company’s community involvement before a captive audience of more than 250,000 on parade day.

Your Company will reach an audience beyond the crowds along Broadway, the Pegasus® Parade is broadcast on WAVE 3 TV, Louisville’s NBC affiliate. This telecast, from 5:30p.m. to 7:00p.m. consistently receives one of the largest ratings in the Metropolitan Louisville area. In 2007, the broadcast received a Nielson rating of 9.1 and a 17 share (translating into an estimated 120,000 viewers, locally).  All inflatable entries receive mention by the WAVE-TV talent as they pass through “TV Zone” on the route. 

Inflatables are also showcased at the Derby Festival Parade Preview. This fun family event, attended annually by approximately 10,000 people, gives the public a sneak preview of the inflatables before their parade down Broadway. It provides an additional and unique exposure opportunity for Your Company’s inflatable sponsorship.  Many sponsors have representatives on hand interacting directly with potential customers, sampling, distributing information and premium items.

There is also a costume contest for the handlers of inflatables for best theme and best dressed handlers.  Your team could win the “Inflatable Spirit Award.”

Through print medium, Your Company will receive special recognition as a Inflatable Character sponsor in numerous Derby Festival-produced publications. By Festival’s end, Your Company will receive over 5 million printed promotional mentions.

Your Company will receive mention on the official Derby Festival Website.

Updated daily in season, the site topped 1 million page views between April and May.  www.kdf.org provides the entire Festival schedule with sponsor mentions as well as a complete sponsor listing.  The Festival website is maintained all year and averages 200,000 page views monthly during the off season.

Your Company’s employees received a twenty-percent discount on Derby Festival merchandise, including posters, T-shirts, hats, etc. through the Kentucky Derby Festival licensed merchandise vendor.

Your Company would receive ten (10) Kentucky Derby Festival Pegasus Parade bleacher seat tickets.

Inflatable sponsorship offers Your Company a chance to own a piece of Derby Week. In addition to the exposure you receive through the event, the opportunities for co-branding and leveraging your partnership with the Derby Festival’s brand are limitless.

If you are interested in sponsoring one of these units in the Republic Bank Pegasus Parade, Please contact Melanie Heim, Marketing Specialist (800) 928-3378 x. 855 or (502) 584-3378 x. 855